In 2056, Austin makes SXSW a year-round conference, with a different focus every week: health care, real estate, surveillance, waste disposal, etc. The city builds a giant tower in which to hold all these SWSWs, so that anyone who applies to give a talk will be able to. Since this means the speakers far outnumber the attendees, the tower populates the audience for each talk with holograms of people in polo shirts and lanyards, paging through the program, applauding half-heartedly, telling rambling stories during the Q&A; if you pay an additional fee, the tower will make sure all the seats are filled. A small hovering drone films your talk and uploads it directly to your Facebook account. This will prove disastrous in 2074, but for now, it boosts Austin’s flagging tourist economy by 7.3%, prompting organizers to add an additional conference on conferences. A 2058 TED Talk on this move, entitled “People Power Powering People: The Hidden Secret of Why Conferences Are,” receives twelve million views.